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MTV Networks Buys Neopets.com
MTV Networks on Monday said it acquired NeoPets Inc., owner of the popular teen Web site Neopets.com., for an undisclosed lump sum of cash. The site is one of the fasest growing in the world and allows users to create online pets. I'll stick to real animals for now! There is no way a virtual pet can replace the bond between a human and a real pet.
From about 90,0000 members five years ago, Neopets has grown to about 25 million members today ? 60 percent of whom are over age 13 ? who create and care for "virtual pets" that inhabit a mythical world called "Neopia." The site is one of the world's largest and fastest-growing among youth, MTV said. "Neopia" has its own geography, pet species and games.
"The combination of NeoPets and Nick.com gives us a one-two punch leadership position in the online entertainment space among kids and young adults," said Herb Scannell, vice chairman of MTV Networks.
Posted by | Mon, Jun 20, 2005 - 11:56 AM
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