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SAPPHIRE Announces Environmentally Friendly Packaging

SAPPHIRE Technology, the leading manufacturer and world-wide supplier of AMD/ATI based graphics products is aware of the increasing awareness of the impact of excess packaging on the environment, and has an ongoing program to play its part in conservation. In another industry first for SAPPHIRE, the company is now introducing paper pulp trays as the inner packaging for graphics cards. This is a great idea and we can only hope that many more video card companies follow suit.

Outer boxes for SAPPHIRE products already use environmentally friendly inks and are completely recyclable. Now SAPPHIRE is introducing a new type of inner packaging for many of its mainstream models and looking to roll it out across the range. In another industry first for SAPPHIRE, the company is introducing paper pulp trays. These are made from recycled paper materials and are further recyclable. Most of SAPPHIRE’s graphics cards have previously shipped with an inner cardboard box - which in some cases have multiple folds and cut-outs to retain the cards and accessories. Now many of these can be replaced with the pulp tray which is molded to hold the components safely during shipping. Work is ongoing to further develop this method and apply it to even the heavier models which currently ship in plastic carriers or foam packaging.

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Posted by | Mon, Jul 06, 2009 - 11:11 PM