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What is the Fate of Plasma TVs? Can Panasonic Save Plasma?

CNET has a nice article on how Panasonic can save Plasma TVs. Vizio and Pioneer have already stopped selling Plasmas. CNET Editor David Carnoy feels it is important that consumers continue to have more than one TV technology option when it comes to flat panel televisions and lists out a number of suggestions to Panasonic. Some may think it is okay for Plasma to exit the market, but the article raises some good points.

3. Launch a marketing campaign that touts plasma's advantages over LCD and negates its disadvantages. Panasonic's new line of more energy-efficient NEO PDP panels will go a long way toward leveling the playing field with LCD in terms of energy burn rates. But Panasonic also must put the burn-in issue to rest, putting its money where its mouth is with a lifetime guarantee against burn-in. It needs to do something bold there while touting plasma's strengths. Yes, LCD performance continues to improve, but entry-level plasmas still tend to outperform their LCD counterparts and offer better off-axis viewing (if you sit off to the side, the picture doesn't degrade as it does with many LCD models).

CNET News

Posted by | Tue, Feb 17, 2009 - 07:58 AM