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Electronics Arts Buys Mythic
Electronic Arts is expanding its realm, agreeing on Tuesday to purchase Mythic Entertainment, developer of Dark Age of Camelot, an online multiplayer game. The move is only the latest in an ongoing effort by EA, the leading video-game publisher, to diversify its products beyond traditional console games. This buy sounds like a smart move to me and I like the guys over at Mythic and their upcoming title Warhammer.
EA already owns Ultima Online, one of the most popular multiplayer online-gaming titles, and the acquisition of privately held Mythic could help the company as it attempts to tap into the video-game market in China. Because of piracy concerns, game publishers typically don't sell console games in China. Instead, the video games there are largely played online. In addition to Dark Age of Camelot, Mythic is developing a multiplayer online version of Warhammer.
Posted by | Wed, Jun 21, 2006 - 08:15 AM
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