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Virgin Mobile introduces ad-subsidized calls
Virgin Mobile USA, a cell-phone service used mostly by teenagers and 20-somethings, said on Tuesday it was giving its customers the option to earn free calls if they view and respond to ads on their phones. An interesting idea and if the text ads are free I might do it, but I don't have Virgin! ;)
Under the offer, customers of Virgin, a venture of Sprint Nextel and Richard Branson's Virgin, can get up to 75 minutes of free calls per month if they spend an equal amount of time looking at ads and replying to these ads via text messages. Virgin, one of the first providers to offer such a service, hopes the service will appeal to its often cash-strapped customers, 65 percent of whom are younger than 30 years old.
Posted by | Tue, May 30, 2006 - 06:32 AM
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