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Women gain prominence in video game world
For years PC video games have been created by men for men, but it seems that times are quickly changing. With more women getting into the industry games are now being designed for both groups and it is likely that more women are starting to play games as a result.
`For this industry to mature and move on, it has to grow beyond just that 13- to 35-year-old male demographic,'' said Anthony Borquez, a professor who teaches video game production at the University of Southern California. ``From a business perspective, it makes a lot of sense to engage women more.''Besides, sisters are doing it for themselves. Amber Dalton and twin sister Amy Brady created the PMS Clan in 2002. Boasting international membership of nearly 500 women and girls, PMS -- which stands for Pandora's Mighty Soldiers -- is a competitive group that plays Xbox, PlayStation2 and PC games. Its members range in age from 9 to 58, Dalton said, but most are adults.
Posted by | Sat, May 27, 2006 - 11:20 AM
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