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After 25 Years Microsoft Has A New Logo

After 25 long years, Microsoft has decided it's time for change. With products like Windows 8, Windows Phone 8, Xbox Live and Office all receiving updates in order to have a common look and feel, will apparently represent a new era for the company, which figured it was high time the logo reflected this by evolving to "visually accentuate this new beginning." The logo itself is simple and comprised of two things, the symbol which represents the diverse product portfolio the company has and the logotype which uses the Segoe font that is used in their products and marketing communications.

Meanwhile it not only made the announcement of a change, it has already begun rolling it out with Microsoft's retail stores in Boston, Seattle's University Village and Bellevue, Washington all getting the new logo. Microsoft.com, the 10th most visited website the world over has also been updated with the new logo. As far as the company's television ads go, the new logo will be used globably. Overall Microsoft is fairly excited and pleased by its new logo and the new era its products are ushering in. What are our reader's thoughts on this new logo?

The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.

TechNet Blog

Posted by | Thu, Aug 23, 2012 - 01:36 PM

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