Legit Event Reviews
Gigabyte Technology Motherboard Marketing & Staff Interview
|Date:||Wed, Jun 02, 2010 - 11:00 AM|
|Written By:||Brian Wallace -|
Gigabyte Motherboard Marketing & Staff Interview
It's now Wednesday afternoon in Taipei and Day 2 of Computex 2010. Today we were invited by Gigabyte to visit Taipei 101 for a special press briefing with some great members of Gigabyte's marketing and motherboard staff.
A select few members of the press were given exclusive access to speak with Henry Kao, the Senior VP of Motherboard Business Unit, Jackson Hsu, the Product Manager, Motherboard Business Unit, and Tony Liao , the VP of Sales Marketing, North America.
We've taken some of the highlights given by Henry, Tony, and Jackson and added them here.
Gigabyte has now been in business for 24 years and provides a number of great products, and drives the market with innovative ideas such as USB Of/Off charging for smartphones and tablets, like the iPhone and iPad. The latest technology Gigabyte has been focusing on is USB 3.0, which now all of their current motherboards support. There are even G41(LGA 775) boards with USB 3.0. Gigabyte admitted to us that the North American market can be very challenging, primarily due to the number of RMA's. Over the last two years with concentrated effort on improving quality control, customer service, and RMA service, they have seen a 60% growth (40% 2008-2009, 2009-2010) in the North American market. Gigabyte will continue to improve upon their success by striving to be the number one in quality, service, and support.
When asked about if they were trying to be the lowest price at a given price point compared to their competition, Henry told us that it wasn't about being the lowest price, but being the best balance of performance, features, and price that were the most important to them. The fact that they happen to be lower at some price points is icing on the cake.
Gigabyte is committed to providing features important to consumers that will help them enhance their lives. Things like USB 3.0 are important because it speeds up many devices that we use on a daily basis. Charging through USB will become increasingly important as more and more devices will be able to take advantage of the additional electrical power that can be applied through this new standard.
Henry believes that we are currently seeing a major shift in the way that we use personal technology. Devices like smart phones and tablet PC's could very well replace netbooks and notebooks, which would bring a resurgence to traditional desktops for storing important data and media. When asked directly if Gigabyte was planning to get into the smart phone market, we were told that they were concentrating on the desktop motherboard market but that there is some interest in diversifying their brand to add smart phones.
As the Brand Manager for motherboards, Jackson told us that it's important that they build a board a different way than competitors. Can it be overclocked, can it break world records, be the number one seller at its price point? If not, what does it need to achieve those goals? The overclocking community is very important to Gigabyte, and they will continue to deliver products the community is asking for, as well as events and showcases that highlight the sport. The GA-X58A-UD9 is an example of what Gigabyte can do, being the best overclocking motherboard for Nehalem/Gulftown and setting all sorts of world records.
With improvements to customer service, quality, and the commitment to overclockers in the development of new technology, Gigabyte is poised to gain more mind and market share this year.
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