AMD Readies For GeForce GTX 1050 Ti Launch By Slashing Prices on Radeon RX 470 and RX 460 Cards

The AMD Radeon RX 470 (review) and Radeon RX 460 (review) got their priced slashed over the weekend thanks to ‘new holiday programs’ that just happen to come mere days ahead of the NVIDIA GeForce GTX 1050 Ti and GeForce GTX 1050 video card launches. Both cards had their prices reduced by $10. This means you can get the AMD Radeon RX 470 GB video card for as low as $169.99 and the AMD Radeon RX 460 2GB for $99.99. AMD is marketing the Radeon RX 470 towards those that want premium HD gaming  and the Radeon RX 460 being optimized for high quality great eSports and casual 1080p gaming.

Radeon RX 470: Astounding 1080p gaming performance as low as $169 SEP as of 10/23 with new holiday programs

  • Delivers up to ~30% better performance than competitively positioned cards
  • Offers enthusiast-class features at an mainstream price such as acoustic control, a 256-bit bus and up to 8GB of memory

Radeon RX 460: The most affordable entry-level card for PC gaming starting at $99 SEP as of 10/23 with new holiday programs

  • Optimized for eSports titles and great 1080p gaming and future-proof with a 4GB option, the RX 460 provides up to 30% better performance than competitively positioned cards
  • With an ultra-quiet and sub-75W power footprint, the Radeon RX 460 offers leading performance/watt in its class

The Radeon technology advantage

  • All Radeon RX graphics cards are optimized for the next generation of PC gaming with support for advanced features in DX12 and Vulkan
  • Asynchronous Compute, exclusively supported by the GCN or Polaris architectures, breaks up complex game workloads into smaller tasks that can run more quickly in parallel, extracting “free” performance from the GPU
  • AMD’s open source FreeSync technology is the industry’s number one choice for Adaptive Frame Synchronization, offering smooth, affordable gaming with support for HDMI and DisplayPort technology.
  • FreeSync monitors are significantly more accessible – starting at $129 compared with $379 for G-Sync – and with 126 FreeSync monitors available compared with only 86 G-Sync monitors, Radeon users have more choice

Radeon RX 470 Price Cut

Our friends over at XFX tipped us off that the pricing change already has taken place and that the XFX Radeon RX 470 4GB is already reduced to $169.99 and the XFX Radeon RX 460 2GB is already $99.99. There are no rebates to mess with as it is a price reduction and not a rebate offer.

NVIDIA GeForce GTX 1050 Ti

The rumored priced of the NVIDIA GeForce GTX 1050 Ti 4GB is $139 and the GeForce GTX 1050 2GB is $109, so it will be interesting to learn why AMD cut their prices just ahead of NVIDIA’s launch.