Major Price Cuts On NVIDIA’s High-End GeForce GTX Video Cards

Last month we told you that NVIDIA slashed prices on their mid-range desktop graphics cards just ahead of the launch. We expected NVIDIA to make price adjustments before the AMD Radeon R9 290X came out last week, but the executives decided not to make any pricing moves. The AMD Radeon R9 290X proved to be faster than the NVIDIA GeForce GTX 780 in our benchmarks and cost $549, which was $100 less than the NVIDIA GeForce GTX 780. 


NVIDIA has slashed the price of the GeForce GTX 780 from $649 to $499 in order to be competitive with the Radeon R9 290X! This is a large $150 price cut and you seldom see such large pricing moves like this.  AMD will shorting be releasing the Radeon R9 290, which will basically be a Radeon R9 290X with some features disabled and lower clock speeds. AMD will be pricing this card below the $549 price tag on the Radeon R9 290X, so it looks like the GeForce GTX 780 3GB will be priced to compete more with the Radeon R9 290 4GB.

NVIDIA recently made it public that they will be coming out with the GeForce GTX 780 Ti next month, which will be faster than the GeForce GTX 780. Rumored specifications for the GTX 780 Ti were leaked right after the card was announced, but no one knew what the pricing would be. NVIDIA has set the price of the GeForce GTX 780 Ti at $699 and it will become available on November 7th. This card will become NVIDIA’s flagship single-GPU desktop graphics card.

NVIDIA GeForce GTX Video Card Lineup and Pricing:

  • GeForce GTX 780 Ti: $699
  • GeForce GTX 780: $499
  • GeForce GTX 770: $329
  • GeForce GTX 760: $249
  • GeForce GTX 660: $179
  • GeForce GTX 650 Ti BOOST 2GB: $149
  • GeForce GTX 650 Ti BOOST 1GB: $129

 NVIDIA also announced that the GeForce GTX 780 Ti will be part of their “The Way It’s Meant to Be Played Holiday Bundle with SHIELD” promotion. This is the promotion that we told you about a couple weeks ago, but it if you purchase a GeForce GTX 780 Ti/780/770 you’ll also be getting a free game key for Batman: Arkham Origins, Splinter Cell: Blacklist and Assassin’s Creed IV: Black Flag, plus $100 off a SHIELD purchase! Those buying a GeForce GTX 760/660 will receive Splinter Cell: Blacklist and Assassin’s Creed IV: Black Flag, plus $50 off a SHIELD purchase.


  • basroil

    Brilliant move! My Ti560 is getting a bit spotty (memory corruption i bet), so perfect time to move up to a 770

  • Tequila_Mckngbrd

    Thank you AMD!

  • Jonathan

    Yes! Competition is what we all needed and it’s what we’ve gotten. Nvidia could’ve gone lower with the 780 but they also could’ve attempted to keep it higher. Now let’s hope the 780 Ti comes in at $599 or less, and not $649. And if AMD wants to fight back, they can drop prices again as they did with the launch 7970, which might give us another $50~ (cautiously optimistic) off these high-end cards within a few months.

    Go, go, competition!

    • Jonathan

      Ooph… Other sites are reporting Nvidia has put the price for the 780 Ti at $699. Well that bites. Hopefully driver optimization and aftermarket coolers can bring the 290X up to compete to force more price drops, unless AMD has an even bigger chip up their sleeves, which is unlikely.

      • Serpent of Darkness

        The RX9-290x are all just reference cards, but there will be non-reference cards coming out around 2014. So competition on AMD’s side versus NVidia GTX 780 TI can be addressed then. GTX 780 TI is just a few more cuda cores than GTX 780, and a better boost clock, but nothing further. Non-reference AMD RX9-290x could probably be in competition with them if vendors like Asus, MSI, XFX, HIS, and others, produced better binned RX9-290x with a little bit more overclocking room. I doubt the % difference on FPS performance between the two will be that huge. It will probably 5 to 15% at best. Besides, Dual GPU solutions like the AMD 7990 will still be king, but the argument that it’s a dual GPU card will always come up in debates.

      • Nathan Kirsch

        Other sites? We said that too! 🙂

  • Strider

    See … Just had to wait a week.

    It does not matter if you play for the red or the green team. AMD being able to match and beat what Nvidia had on the market is a win for everyone. AMD users get a killer top-tier beast of a card at a great price, and now Nvidia users get the same deal, at an even lower price.

    It’s a good time to be a PC gamer, and this holiday is going to be even better with prices like these!

    Kudos to AMD for the 290X and to Nvidia for that 780 price drop.