Yahoo may buy AOL – The Drama Continues
As Yahoo Chief Executive Jerry Yang prepared to send a letter to Microsoft Chief Executive Steve Ballmer rejecting Microsoft’s $44.6 billion bid, the possible future of the Internet icon suddenly took an unexpected twist. Word began leaking that Yahoo was considering buying AOL in an effort to put together a credible alternative to Microsoft’s bid for shareholders, who will see the value of their investment plummet without one.
Once the Internet’s brightest stars, the prospects of Yahoo and AOL are rapidly dimming compared with Google. While Google’s advertising revenue has increased by more than 50 percent each quarter during the past year, Yahoo and AOL have been lucky to grow in the teens. The two portals are still very popular, however. According to comScore, a measurement firm, Yahoo had 137 million unique visitors in December and AOL had 120 million, compared with 133 million for Google.
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