Yahoo CEO interested in social networks, search
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Yahoo Inc Chief Executive Carol Bartz said social network sites are a key area of interest for the Internet media company, even as it tries to figure out how to boost its Web search business. Speaking at the Morgan Stanley Technology Conference in San Francisco on Tuesday, Bartz suggested Yahoo might seek to partner with social networking companies rather than build its own products in this area.
Bartz repeated her philosophy that every business in Yahoo is up for examination as the company seeks to revive growth and better compete with Google Inc. While she opened the door to negotiations with Microsoft Corp about a search partnership, she stressed the importance of search data to Yahoo’s advertising customers.
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