Why first-party video games matter
Microsoft announced last week that it plans to acquire video game developer BigPark for an undisclosed sum. According to the company, BigPark will become part of Microsoft Game Studios. Its developers will “work on exclusive titles” for the Xbox 360. Exclusivity has almost gone missing in the video game industry in recent years.
One of the best ways to differentiate a product in the video game industry is through first-party video games. When consumers go to a game store with a finite amount of cash, they need to decide between the Nintendo Wii, the Xbox 360, or the PlayStation 3. Features like Blu-ray disc compatibility, motion control, or online gaming will play into that decision. But besides price, it’s the console’s library of games that will weigh most heavily in their purchase.
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