Toshiba Memory to Rebrand as Kioxia in October


Toshiba Memory to Rebrand as Kioxia in October

Unique brand name combines Japanese word for memory and Greek word for value

Toshiba Memory - Kioxia

SAN JOSE, Calif., July 18, 2019 Toshiba Memory America, Inc. announced today that it will officially change its name to Kioxia America, Inc. on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date. Kioxia is a combination of the Japanese word kioku meaning memory and the Greek word axia meaning value. Merging memory with value, Kioxia represents the companys mission to uplift the world with memory, which forms the foundation of the companys vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come.

I am delighted to take the next step in our companys evolution as we continue to enhance our position at the forefront of the memory industry, said Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation. Using memory as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.

Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASHTM.

As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well positioned to enable our digital society to launch into a new era of memory.

Kioxias Mission

Uplifting the world with memory By evolving memory, we create uplifting experiences and change the world.

Kioxias Vision

With progressive memory technology at the core, we offer products, services and systems that create choice and define the future.

About Toshiba Memory America, Inc.

Toshiba Memory America, Inc. is the U.S.-based subsidiary of Toshiba Memory Corporation, a leading worldwide supplier of flash memory and solid state drives (SSDs). From the invention of flash memory to todays breakthrough 96-layer BiCS FLASHTM 3D technology, Toshiba continues to lead innovation and move the industry forward. For more information on Toshiba Memory, please visit