TiVo Needs a Tweak
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Digital video recording pioneer TiVo may be a household brand, but the company appears to be stuck in a rut. TiVo’s stock essentially finished where it started in 2006 (it closed the year at $5.12), while progress also stalled on a deal to integrate its software with digital video recorders already in the homes of Comcast subscribers.
TiVo faces a possibility of being marginalized in a world where user-generated content is exploding and consumers have stakes in multiple media beyond television, such as digital photos and online videos and music. Content convergence and the ability to access media any place, anytime is becoming a fast-growing need that TiVo won’t be able to meet unless it reinvents itself.
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