The Fake Steve Jobs Blogger Comes Clean – Daniel Lyons
For the last 14 months, high-tech insiders have been eating up the work of an anonymous blogger who assumed the persona of Steven P. Jobs, Apples chief executive and one of the worlds most famous businessmen.
Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. ‘I thought, wouldnt it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it.’ Mr. Lyons says he recalled trying out the voices of several chief executives before settling on the colorful Apple co-founder. He twice tried to relinquish the blog, but started again after being deluged by fans e-mailing to ask why Fake Steve had disappeared.
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