Tech ads on the sidelines at this year’s Super Bowl
In the business world, that amorphous concept called “consumer confidence” is measured in dozens of metrics, algorithms, and white papers. In the real world, there are Super Bowl ads. So, unsurprisingly, if you look at the lineup of Super Bowl ads from tech companies this year, the outlook isn’t sunny.
Virtually all the electronic and digital brands running ads at this year’s game between the Arizona Cardinals and Pittsburgh Steelers have advertised at the Super Bowl in past years: domain giant GoDaddy, job search sites Monster.com and CareerBuilder, brokerage house E-Trade, and online auto marketplace Cars.com. There’s a hype-filled new ad about “smart grid” innovation, but it’s run by General Electric, parent company of this year’s Super Bowl broadcaster NBC.
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