Sony to launch world’s first OLED ultra-thin TV
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Sony Corp said it will launch an ultra-thin flat TV in December, the world’s first television based on organic light-emitting diode (OLED) technology into an $82 billion market dominated by LCD and plasma models.
OLED panels are energy efficient, make thin and light displays. They offer crisp pictures and have strength in showing fast-moving images, suitable for watching sports events and action movies, but size is proving a limitation. Sony expects the 11-inch OLED TV with a thickness of 3 mm to sell for 200,000 yen ($1,740), almost as high as retail prices of some of its own 40-inch LCD models.
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