Some Online HBO Shows Could Go Subscription-Only
Time Warner Cable, the second-largest cable operator in the country, is working with customers to test a subscriber model for online TV viewing. Residents who pay for HBO can watch Big Love, Entourage and other programs on their computers, using special software and a personal log-in. People who are not HBO subscribers are barred from the service.
Every single network is having a hard time trying to figure out how to make money on their Internet delivery, said Brian Baker, the chief executive of Widevine Technologies, which helps owners of content distribute their programming securely online. Advertisers are not willing to pay top dollar for content delivered over the Internet to PCs, and its beginning to jeopardize the multibillion-dollar relationship the networks have with their cable and satellite providers.
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