Razer Launches Nabu X Entry-Level Smartband

By Ken Brown

RAZER LAUNCHES ENTRY-LEVEL SMARTBAND WITH NOTIFICATION FEATURES, FITNESS TRACKING AND SOCIAL FUNCTIONS

Nabu X joins award-winning Nabu in Razers wearables category; ships this month to qualified Razer Insiders in United States and Europe for $19.99 (MSRP: $49.99)

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LAS VEGAS (CES 2015) Razer, a world leader in connected devices and software for gamers, today announced the launch of Razer Nabu X, a wearable that delivers notifications from smartphones, tracks fitness data, and has social band-to-band capabilities, all in a discreet form factor. The Razer Nabu X will be priced at $19.99 to qualified fans at Razers Insider forums and start selling on Jan. 13. Retail units will be shipping in spring for $49.99.

The Razer Nabu X uses three colored LED indicators and vibrations to alert users of any notifications received on a paired smartphone, while the Razer Nabu features an OLED private message screen that displays short text previews of incoming notifications. Both the Razer Nabu X and Razer Nabu will work with the full suite of third-party developed applications available on the Nabu Marketplace.

The greatest barriers to entry for new technology are price and complexity, and weve eliminated both of those with the Razer Nabu X, says Min-Liang Tan, Razer co-founder and CEO. Weve taken what makes the Nabu such a compelling wearable discreet notifications, activity tracking and band-to-band communication and incorporated them into the Nabu X. Its the basic alternative to the Nabu thats extremely affordable and simple to use.

The Nabu Xs sensor module houses a highly precise accelerometer, paired with finely tuned algorithms to ensure the most accurate activity data is captured for its users. A vibration motor ensures users are discreetly notified of incoming notifications, and the three LEDs can be color-customized to indicate what type of notification is being received. The sensor module is also detachable to allow users to mix and match between three planned strap colors: black, white, and green.

The Nabu X is designed for absolute comfort during daily wear with a soft-rubber finish, extensive water resistance, and one-size-fits-all watch-like strap. Its also easy to use, with wrist-turn detection and light taps on the sensor module to activate the LED indicators.

Like the Razer Nabu, the Nabu X can be paired to connected apps on a users iOS or Android smartphone where collected data can be displayed and device settings can be finely tuned. Connected apps can be discovered via an in-app marketplace, with more to be added over time.

Early adopters and Razer fans can get the Nabu X at an exclusive price of $19.99 via Insider, Razers premier community-driven platform. To sign-up for Razer Insider and to get more information, go to https://insider.razerzone.com/index.php.

For more information on Razer Nabu X and how to get one, visit www.razerzone.com/nabu-x.

About the Razer Nabu X

The Nabu X joins the Nabu in the companys wearables category, both as separate solutions to be sold side-by-side. The companys first wearable features a private message OLED screen, while the newest addition employs three LED indicators to notify users.

The Razer Nabu is an award-winning wearable that was first introduced at the Consumer Electronic Show (CES) in 2014 where it won a Best of CES award as Peoples Choice, besting a field of more than 40 finalists by earning 50 percent of the popular vote during the show.

Nabu and Nabu X comparison table:

Nabu Nabu X
OLED screen for notification previews X
LED indicators for notifications X
Steps, calories, distance tracking X X
Sleep tracking X X
Active minutes X X
Vibration motor X X
Gesture recognition (wrist-turn, etc.) X X
Texts, emails, app alerts X X
Band-to-band communication X X
High-Five to exchange data X X
Third-party apps integration X X
MSRP (USD) $99.99 $49.99

Price:

  • Exclusive Insider-only price: U.S. $19.99

Find out more at http://insider.razerzone.com

  • Retail: U.S. $49.99 / EU 49.99

Availability:

Razerzone.com Jan. 13, 2015

Worldwide Spring 2015

Product features:

  • Compatible with: iOS devices iPhone 5, 5S, 5C, 6; and Android 4.3-and-up devices
  • Lithium-polymer battery with 5 7 days of battery life, 30 days standby
  • IP67 water resistant, up to 30 min. in 1 m depth

Display and sensors:

  • 3 LED indicators
  • Accelerometer
  • Cylindrical vibration motor

Software:

  • Pairing via Bluetooth Low Energy
  • Nabu X Utility app for band customization, notifications, data, app discovery, and other settings
  • Nabu X Fitness app for activity logging and monitoring
  • A growing collection of Nabu-and-Nabu-X connected third-party apps

For more information about the Razer Nabu X, please visit www.razerzone.com/nabu-x.

About Razer

Razer is a world leader in connected devices and software for gamers.

Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted Best of CES award consecutively for four years, the companys leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.

Razers award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.

Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.