Q&A with Kingston NAND flash director, Darwin Chen
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Despite its relatively late presence in the NAND flash sector, Kingston Technology, which is well known for its DRAM module business, sees its late presence as giving the company a clearer direction to pursue that of the mainstream. The company’s strategy seems to be paying off as evident from Kingston’s rising role in the NAND flash sector.
We successfully built up in a short time our brand name in key regions that we had DRAM business. In 2003, our sales in NAND flash were US$80 million and this amount rocketed by almost ten times in 2006. We aim to achieve sales of US$1 billion in 2007. Although we don’t have a concrete sales projection at the moment, the US$1 billion goal is achievable
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