Philips pulling out of PDP TV market

By

During a recent press event in Hong Kong, Rudy Provoost, CEO of Philips Consumer Electronics said the company has decided to phase out of the PDP (plasma display panel) TV market and focus on LCD TVs in the future. Except for North America and Australia, Philips will drop PDP TV sales and it plans to stop PDP TV sales in China later this year, Provoost pointed out.

Philips currently offers 42- and 50-inch PDP TVs in China, according to the company’s website. At the Consumer Electronics Show (CES) 2007 in Las Vegas (January 8-11), the company showcased a 63-inch PDP TV (63PFP7422D) and said the new TV will hit the market in June with a suggested retail price of US$3,499. Besides Japan-based Hitachi, Toshiba, Panasonic and Korea-based LG Electronics (LGE) and Samsung Electronics, Philips is one of the major flat-panel TV vendors that are betting both on LCD and PDP technologies.

Comments are closed.