PC games getting red-carpet launches
The video game business is always chasing Hollywood. Now it wants Hollywood’s big paydays. So video game marketers are staging more and more blockbuster events that can upstage even the biggest movie debuts. I think it’s great to see video games take the red carpet. I just hope to some day be at one of the events!
The rallying cry of game marketing is the $125 million “Halo 2” Xbox video game generated on its launch day in November 2004. Microsoft touts that as the “biggest day in entertainment history,” as the game’s sales in a 24-hour period topped the biggest opening day for any movie. That ambition to surpass movies was on display at the MI6 game marketing conference this week at the Moscone Center in San Francisco. The small gathering of game marketing professionals is the first of its kind and is aimed at bringing the best marketers in the industry together in the same way other events connect movie marketers and advertisers.
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