Nvidia accuses Intel of unfair Atom processor pricing
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Jen-Hsun Huang, chief executive officer of graphics chip maker Nvidia, called Intel’s chip pricing unfair but said his company will not seek antitrust action against the world’s largest chip maker for now. Nvidia makes graphics chips that pair with Intel’s low-powered Atom in lower-priced netbook computers. He said Intel sells an Atom chip by itself for $45, but sells a three-chip set for $25 to lure business away.
Intel brushed off Huang’s suggestion. “We compete fairly. We do not force bundles on any computer makers and customers can purchase Atom individually or as part of the bundle,” said Bill Calder, a spokesman for Intel. “If you want to purchase the chip set, obviously there is better pricing.” For now, Huang plans no legal action.
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