MONSTER Enters Gaming – Announces Partnership with Gaming Great Johnathan ‘Fatal1ty’ Wendel
Los Angeles, CA, June 17, 2015 – Monster the world leader in high-performance headphones, is proud to announce today at E3 a partnership with Johnathan ‘Fatal1ty’ Wendel, 12x world champion gamer and founder of the award winning collection of Fatal1ty Gaming Gear products. Under the agreement, Monster and Fatal1ty will collaborate on the design and technical specifications to bring to market “Fatal1ty by Monster” audio solutions and gaming products. Each product will be designed to bring features gamers need at a price they can afford while delivering the highest level of performance in its category.
“I wanted to partner with Noel Lee, the Head Monster and founder of Monster because of his leadership in innovation and product expertise and the fact that he designs the best headphones in the world. I’m always on the lookout for innovations that will give me that extra competitive edge, and by teaming with Monster, Noel brings his vast expertise and engineering resources to gaming, creating products purpose built to help deliver gamers the competitive advantage” said Johnathan ‘Fatal1ty’ Wendel. The 12x World Champion gamer also added; “Noel has created countless innovations in consumer electronics and knows what it takes to win and how to bring winning products to market. Of importance to me is that Noel is also on the same page when it comes to supporting gaming events and the gaming communities that make all this possible.”
Head Monster Noel Lee stated; “Monster has been interested in bringing its technology to gamers for quite some time and partnering with Fatal1ty brings us front & center into the gaming community and enhances our understanding of the technology and products that a World Champion gamer needs to win”. Noel further added; “I will drive my product development teams to deliver even beyond that criteria, and will be an integral part in designing a range of audio solutions and headsets for gamers. Many of the Fatal1ty Monster headsets will incorporate Pure Monster Sound™ technology while remaining at a price point gamers can afford.”
The collaborative design process between Monster and Fatal1ty is under way and all products designed under this partnership will be co-branded as “Fatal1ty by Monster.”
The first products of this union are slated to reach market in time for the 2015 holiday season.
For the past 36 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable – an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does because the Music Matters.
Explore the world of Monster at www.monsterproducts.com.
With 12 World Titles in 5 different games, Johnathan ‘Fatal1ty’ Wendel’s experience as the world’s most successful video gamer gives him a unique and unrivaled perspective as to what gamers need and want from the products they purchase in order to gain a competitive advantage. Fatal1ty’s dedicated involvement in product development allows the Fatal1ty brand to bring to market award winning products with technically advanced features discriminating gamers seek out – and can afford.
In honor of his contributions to video gaming, Johnathan ‘Fatal1ty’ Wendel was awarded the first ever Lifetime Achievement Award by e-Sports. In August 2010, Fatal1ty was inducted into the inaugural class of the International Video Game Hall of Fame and holds a spot in the Guinness Book of World Records. Fatal1ty remains the all-time FPS tournament money winner and continues to travel the world promoting e-Sports and video gaming, as its greatest ambassador.
Learn more about gaming and Fatal1ty at www.fatal1ty.com