Monitor prices may rise in May
Monitor vendors are feeling the pressure from rising panel prices, with market watchers predicting that monitor prices may go up as early as May. Monitor vendors have admitted that rising panel prices which have gone up US$2-5 since the beginning of April are heaping pressure on them, but they remain conservative about adjusting their monitor prices upwards at present.
BenQ said it will take 1-1.5 months for the prices on the terminal market to reflect the rising panel costs in April. BenQ said its currently available monitors have been on the market for quite some time, and therefore it has no plans to raise the prices in the near term. Viewsonic said it has yet to decide whether it will adjust its monitor prices, which will depend on costs, market situations, and competitors’ reactions. Viewsonic raised its monitor prices ahead of competitors to reflect rising panel costs in the third quarter of 2006. But when competitors did not promptly follow suit, the higher prices created heavy pressure on sales.
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