Mobile ESPN to relaunch through Verizon Wireless
ESPN is relaunching its shuttered cell phone service through Verizon Wireless, this time delivering its flashy feed of sports scores, news and video highlights through a top industry player instead of competing for subscribers with its own full-blown wireless brand.
The Mobile ESPN service, expected to launch in the coming months, is to be included free as part of the $15 a month or $3 a day charge for V Cast’s assorted multimedia offerings, the executives said. The Verizon relationship is the first example of the new strategy that ESPN executives promised last September in announcing they were pulling the plug on Mobile ESPN as a standalone cell phone company featuring its own handsets, calling plans, customer service and monthly phone bills.
Comments are closed.