Microsoft sees China search market as top priority
Since launching its English-language Bing search site in June, Microsoft has been gaining steady share in the United States, with 10.3 percent in November versus 17.5 percent for Yahoo and 65.6 percent for dominant player Google, according to comScore. Microsoft hopes to get off to a similar fast start with its Chinese-language Bing site, which is still in its beta phase following a low-key launch in June.
China’s Internet market is a hot spot for global search companies looking to expand overseas, but localization issues and tough domestic competition have made it tough to crack for global titans such as Yahoo, eBay and Amazon. China is home to the world’s largest Internet market by users at more than 350 million. China’s search market was worth 2 billion yuan ($293 million) in the third quarter, up 38 percent, with homegrown leader Baidu well ahead with 63.9 percent followed by Google at 31.3 percent, according to research firm Analysys International.
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