Microsoft says Google success a “wake-up call”
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The success of Google opened Microsoft’s eyes to the riches available in Web advertising, the chief technologist for the world’s largest software maker said on Tuesday.
“This very clearly caused an inflection point within our industry and within Microsoft of understanding advertising as an economic engine,” Ozzie said in a question-and-answer session monitored online. Ozzie stepped into the top technical position at Microsoft last year, replacing co-founder Bill Gates and spearheading an important transition for the $44 billion company to extend its reach beyond the computer desktop.
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