Microsoft launches ‘Halo 3’
By
Microsoft Corp began selling “Halo 3” on Tuesday, hoping the acclaimed alien shooter game will widen its lead over Sony Corp in the battle for industry dominance.
What had been a only a modest gathering earlier in the day had swelled to a crowd of about 500 people that cheered as buyers entered the store, resembling other big consumer debuts this year, such as the last “Harry Potter” book and Apple Inc’s iPhone. “Halo 3” is seen as the $30 billion video game industry’s equivalent of a new Potter book and Microsoft is counting on the game to finally push its money-losing entertainment unit into profitability.
Comments are closed.