Microsoft holds firm on Xbox 360 pricing
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Microsoft Corp. said on Tuesday it will hold firm on pricing for its Xbox 360 game console, defying widespread expectations that it would respond to a price cut by rival Sony Corp. for the PlayStation 3.
“We have no desire, no need, to react to anything the competition has done,” Shane Kim, head of Microsoft Games Studios, said in an interview. “We feel really great about the Xbox 360 momentum right now. Customers are voting with their wallets, it’s not just about console units. We feel great about how we’re doing.”
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