Marvell Launches The ARMADA Application Processor Series
Marvell today announced the game-changing ARMADA family of processors designed specifically for next generation ARM instruction set smartphones, smartbooks, consumer and embedded devices, and displays. In addition to true mobility – from lightweight designs and long battery life – today’s connected consumers and enterprise users demand high quality, instantaneous personal entertainment, and content from a multitude of social-networking and other cloud-based services. In addition, Marvell is introducing the newest member of the ARMADA family, the ARMADA 510 – the Company’s first ARM v7 instruction set architecture compatible application processor. The ARMADA 510 is sampling to customers this quarter. Select customers are already sampling ARMADA processors; devices incorporating these chips are expected to be consumer ready by early 2010.
“Launch of the ARMADA family represents a watershed event in mobile computing,” said Ms. Weili Dai, Marvell’s Cofounder and Vice President and General Manager of the Company’s Consumer and Computing Business Unit. “The ARMADA family delivers to mobile devices what skeptics once doubted could be done: fast, PC-caliber processing, full Internet experience, rich media including HD quality video and 3D graphics — all in lightweight form factors with long battery life. There will always be a place for PCs, but the future of mobile computing — for smartbooks, e-readers, smart tablets and more — will by necessity get its DNA from smartphones, not PCs. Marvell’s world-leading technology portfolio allows us to provide a complete platform solution not only for mobile computing, but also smartphones, gaming, printers, personal and home entertainment, and emerging consumer markets.”
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