KIOXIA Releases Branding Video To Kick Off The New Year

By Nathan Kirsch January 4, 2020

KIOXIA, formerly Toshiba Memory America, delivers flash memory and solid state drives that shape the future of storage for high-density applications. The name Kioxia (pronunciation : kee-ox-ee-uh) is a combination of the Japanese word kioku meaning memory and the Greek word axia meaning value.

We’ve all heard of Toshiba Memory as their BiCS NAND Flash powers a good portion of the SSDs on the market today. KIOXIA believes that (3D) Storage-Class Memory (SCM), like Intel/Micron 3D XPoint, isnt the future. KIOXIA has been promoting their BiCS Flash and XL-Flash technologies.

KIOXIA does not currently have a retail offering in the United States, but still plays a major role in OEM and enterprise market. It appears that KIOXIA is starting to push the new brand a bit more here in 2020 as they released a new branding video that touches on who they are. You can watch it below.