Intel to cut prices of Viiv platform chipsets

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Intel will attempt to push its multimedia platform, Viiv, further into the market later in 2007 with plans to charge motherboard makers just US$1 for its upcoming ICH9-DH chipset, compared to the first and second quarter pricing of US$5 and US$3 for the ICH8-DH, according to sources.

However, some motherboard makers think that even though many top-brand PC makers have adopted the Viiv platform on some of their products, Intel is unlikely to repeat the success of its Centrino platform due to low consumer awareness and demand, as well as competition from AMD Live!.

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