Integrated graphics chip market to disappear by 2012
Jon Peddie Research today announced a new study that indicates the end of the market for the popular integrated graphics processor chipset, known as the IGP. After fifteen years of stellar growth the IGP, will cease to exist, replaced by graphics embedded in the processor. Integrated graphics are used in desktop and net top PCs, notebooks, and netbooks, and various embedded systems such as point of sale, set-top boxes, and signage systems.
Inevitably, market shares will shift as suppliers of IGPs like AMD, Intel, Nvidia, SiS, and VIA find the opportunities for chipsets diminishing and they will seek to develop new products that take advantage of their specific strengths. We can already see significant maneuvering between Intel and Nvidia as Nvidia strengthens its high end offerings with CUDA development tools and on the mobile side, the company has introduced the Tegra platform which relies on an ARM processor and Nvidia graphics. AMD is going head to head with Intel with Fusion, an embedded graphics CPU but it too is building out its workstation and visualization graphics. VIA and its S3 graphics subsidiary is playing its cards close to the chest but they are currently attempting to challenge Intel on price in key strategic markets such as netbooks.
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