Halo 3 Has Huge Single Sales Day – $170 million
Microsoft today announced that the Xbox 360 exclusive game Halo 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like Spider-man 3 and novels such as Harry Potter and the Deathly Hallows.
‘Halo 3 has become a pop-culture phenomenon,’ said Neil Thomson, Senior Regional Director, Entertainment and Devices Division, Microsoft UK. ‘Not only is Halo 3 setting sales records, its also redefining entertainment. Within the first 24 hours alone, weve seen more than a million Xbox LIVE members worldwide come online to play Halo 3 that makes September 25 the most active Xbox LIVE gaming day in history.’
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