Greening of CeBIT fails to revive shrinking IT fair
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Europe’s biggest information technology fair went green this year. The problem was that there weren’t many people around to notice. CeBIT 2008 was a slimmed-down, serious affair, cut back to six days from seven. Formerly sprawling exhibits were corralled into order by theme and publicity stunts banished to the weekend that now comes at the end of the show, not the middle.
Like most exhibitors who still elect to come to CeBIT — this year there are 5,845 of them, 5 percent down from last year — Panasonic is using CeBIT to explain its less glamorous business-system products to potential clients. Talk of “solutions” of all kinds — vertical, digital and security — abounded at the fair.
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