Google to offer more click fraud protection
Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
Companies that sell click fraud protection services say the industry is rife with click fraud. One study puts the rate for top-tier search engines at less than 12 percent. Google claims that click fraud represents a very small amount–a percentage that is in the single digits–of total clicks, and says it catches nearly all of it before customers get charged. Google has said that less than 10 percent of all clicks on ads it serves are dubious in nature and it does not charge advertisers for those. Google provides refunds to customers who request them because of suspicious clicks for less than 0.02 percent of all clicks, the company said.
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