GENUI Acquires Mechanical Keyboard Switch Maker CHERRY


GENUI GmbH is New Owner of CHERRY Group

Cherry Logo

Auerbach, 20 October 2016 – CHERRY, the specialist in computer input devices, as well as market leader and an expert on mechanical keyboard switches, has a new owner. The German subsidiary GENUI, together with the management of CHERRY, has acquired the worldwide subsidiary of technology company ZF Friedrichshafen AG. For more information, please read the attached official press release.

ZF and GENUI comment on acquisition

It was very important to us to find a new owner for Cherry that would offer the company and its employees a solid future with good prospects, explains Michael Hankel, ZF member of the Board of Management responsible for Cherry. GENUI offers precisely such a future and is therefore an outstanding partner for Cherry.

Input device manufacturer, Cherry, is among the worlds leading mechanical keyboard switch producers and is perfectly positioned within the growing PC gaming market, explains Dr. Sumeet Gulati, partner of GENUI. GENUI is convinced that the experience and networks of both advising entrepreneurs constitute a valuable partnership. Cherry will benefit from the planned investments, structure, and strategy which have been set out for long-term growth.

About GENUI:

GENUI is a private investment firm established by a group of exceptional entrepreneurs and investment experts. GENUI provides long-term investments (with a scope of 10 years or more) in medium-sized companies in German-speaking countries. With GENUI, the companies have a shareholder with networks and unique expertise from entrepreneurs. GENUI also ensures that governance structures are professional and growth-oriented.


Cherry GmbH, with its headquarters in Auerbach in der Oberpfalz, Germany, is one of the world’s leading manufacturers of computer input devices with an emphasis on office, industrial and security markets, as well as switches for mechanical keyboards among others for PC gaming. Cherry GmbH is a 100% subsidiary of the technology group ZF Friedrichshafen AG.