For AMD, more money means more problems
For the past two years Advanced Micro Devices has made Intel, one of the world’s most prominent companies, look bad. Better products and better timing have brought AMD significant market share and prominent new customers like Dell. But Intel is on the comeback with new processor designs better suited for the power-efficient multicore era, and it will beat AMD to the quad-core punch by using a design strategy that makes purists scoff but accountants happy.
The next six months will be tricky for AMD CEO Hector Ruiz. For starters, his company is taking a hit in the stock market after disclosing that its gross margin fell five points from the second quarter to the third, which ended last week. Part of that was due to the price war in the PC processor market, but AMD also is facing a challenge of overall demand is rising before new manufacturing technologies are completely ready.
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