Electronic Arts Announces New PC Game Series: ‘The Sims Stories’
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Electronic Arts Inc. on Tuesday announced a new line of video games called “The Sims Stories” aimed at the laptop-toting youth market as it strives to deliver a bigger proportion of titles based on more lucrative company-owned material.
“The Sims Life Stories” is the first in the new series and is due in the United States and Europe in the first week of February. “The Sims Pet Stories” and “The Sims Castaway Stories” are scheduled to ship in mid-2007 and late 2008, respectively. EA aims to use the new titles to expand the “Sims” audience to more casual players and is targeting multitasking MySpace teens and consumers in their early 20s with the new games.
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