Dell allies with GOME to sell PCs in China
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Dell, the world’s No.2 personal computer maker, said it would sell its latest lineup of PCs through China’s largest electronics retailer, GOME Group, aiming to improve on its single-digit mainland market share.
The alliance with GOME Electrical Appliances Holding follows similar moves in the United States by Dell to expand beyond its direct-sales model to increase sales and market share after losing the top-selling PC slot to Hewlett-Packard last year. “This adds another dimension to the Dell direct model,” Michael Tatelman, vice president of marketing and sales for Dell’s global business, told reporters.
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