Companies altering virtual world strategies – Second Life
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When Cisco Systems decided to enter the Second Life virtual world, things didn’t turn out exactly as the network equipment supplier expected. I guess people don’t want to visit Cisco when in their second life. I really don’t blame them!
“We were quick. We got into Second Life and put up a big building with repurposed Web content. It was a ghost town. Digital tumbleweeds,” said Christian Renaud, head of Cisco’s networked virtual environments. It turned out people wanted to log on to Second Life to hang out with friends and play casual games, not visit a 3-D version of a corporate Web site.
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