Cisco Gets a Second Life
Cisco Systems has joined Dell and Sun Microsystems among the ranks of tech giants venturing into the virtual world of Second Life. Cisco quietly opened two adjoining private islands in the virtual realm this week amid continued server problems in Second Life, the 3-D online world created by San Francisco-based Linden Lab. The tech company decided that it would rather cater to the Second Life community first before generating press about its involvement in the so-called metaverse.
The launch of Cisco’s presence in Second Life coincides with the introduction of the company’s Integrated Services Router (ISR) Empowered Branch. Cisco recognizes the benefit of 3-D models in that consumers can immediately be shown different routers and can be educated about which will work best for their needs. Cisco’s second island, named Cisco Island, is a community-based foray, meant to take advantage of the socialization benefits of Second Life. By that, the company means that it will conduct classes and executive meetings and provide personal technical support.
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