Chip brands failing Intel, AMD
Core Duo, Core2 Duo, Pentium Dual Core, Fusion, CoreFusion. Confusion? That seems to be the mental state of consumers, based on a new report that says a dizzying array of chip brands isn’t much help for buyers. Surprisingly, even tech savvy early adopters mix up all the monikers that Intel, AMD and others dream up, according to a survey conducted by market researcher In-Stat. The brands covered included chips from AMD, ATI, IBM, Intel, Nvidia, and Via.
“Recent moves away from the Pentium brand, coupled with attacks on the Celeron brand by AMD, have weakened Intel’s once near dominance in this area,” said Ian Lao, an In-Stat analyst. In other words, Intel probably needs to bring back the Blue Man Group. Nothing builds brand recognition like a bunch of bald blue guys banging the drum for Centrino. Or is it Centro, or Cenfusion? ah, so easy to mix things up.
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