China creates third DVD format – EVD will own all
The DVD format, known as EVD, is part of state-backed efforts to create standards for mobile phones and other products and reduce dependence on foreign know-how and possibly reap licensing fees if they are adopted abroad. EVD, or Enhanced Versatile Disc, was first released in 2003, but an effort to promote it was dropped in 2004 after the players failed to catch on with consumers and producers squabbled over licensing fees.
Promoters of EVD say it provides crisper pictures and sound, bigger recording capacity and better anti-piracy features than standard DVD. Zhang Baoquan, general secretary of the EVD Industry Alliance, a group promoting the alternative format, expressed confidence that sales in China’s booming consumer electronics market will be strong enough to support producers after they stop making DVD players. “By 2008, when EVD replaces DVD, there will be no major impact on Chinese manufacturers,” he said at a news conference.
Comments are closed.