Cellfire offers downloadable coupons to Cingular users
Soon, you won’t need scissors to clip out discount coupons — your cell phone will do the work for you. San Jose-based Cellfire has been quietly serving up mobile discount coupons to Cingular Wireless subscribers in California since December. So far, eight retailers, including Hollywood Video and Supercuts, have signed on. Right on! I’m down for coupons being sent to your phone! This will be perfect for last minute shoppers like myself.
To use a coupon, people call it up on their cell phone screen and show it to the cashier. Each coupon has a five-digit code, which cashiers type into the register to calculate the appropriate discount. Retailers pay Cellfire a fee for each mobile coupon that’s redeemed. The service is likely to do well as long as customers present just one coupon per establishment, said Rob Enderle, principal analyst with the Enderle Group. “It will not work anyplace where you have to give the phone to someone and they wander off. For one coupon, it would be all right. Maybe it will open a new market and attract folks who usually do not use coupons,” he said.
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