Can Hollywood topple YouTube?
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NBC Universal and News Corp. announced Thursday that they are teaming up with Google’s biggest rivals in an effort to topple ‘the kings’ of YouTube off their Internet throne.
Executives from NBC Universal and News Corp. are hoping they can turn the tide by giving Google’s competitors premium content. At launch, the service will feature shows like “Heroes,” “24,” “Saturday Night Live,” “The Simpsons,” “Prison Break” and “Top Chef,” as well as movies including “Borat,” “Little Miss Sunshine” and “The Devil Wears Prada.” In addition to streaming videos on their partners’ Web sites, the venture also is planning to launch its own site and to make player software available that would allow videos to be inserted on other Web pages.
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