Back-to-School Shoppers Are Using Smartphones To Search For Bargains

The trend of convenience and accessibility continues when using a mobile device to shop. When smartphone shoppers were asked to select all the locations they are most likely to shop from via their mobile phone, 71 percent said they would shop right from home, while 36 percent indicated they are likely to shop anywhere they can. The third most popular choice for mobile shopping is at work, with 28 percent of the vote, followed by 22 percent who said they are most likely to shop from the passenger seat of a car. Showrooming is still a popular trend with 17 percent of respondents saying they are likely to shop from their mobile phone while in brick-and-mortar stores and 13 percent are likely to shop while standing in line. Some consumers like to shop while they dine, as 12 percent said they will browse for products while theyre at a restaurant; and another 12 percent are likely to shop via their smartphone while traveling.

Social Media will Influence Back-to-School Shopping

In this digital age, consumers are not only using social media as a way to interact with friends, they are following their favorite companies and brands online. As consumers are getting accustomed to receiving updates from their favorite companies via social media channels, they are aware of the potential influence it will have on their shopping behavior. When consumers were asked if social media will impact their back-to-school shopping decisions this year, it was divided with 42 percent saying it wouldnt impact their shopping decisions and 39 percent indicating it would. The remaining shoppers were not active on social media.

It is noteworthy to mention that of the consumers who indicated that social media will impact their back-to-school shopping decisions, 85 percent said that Facebook would influence them most. YouTube ranked second at 23 percent, and Pinterest ranked a close third at 22 percent. In fourth place, 19 percent said that Twitter would influence their back-to-school shopping decisions this year, while 8 percent indicated other social media channels. MySpace ranked the least popular among social media channels that would influence back-to-school shoppers, receiving only 2 percent of the consumer vote.

Visit PriceGrabbers Back-to-School Shopping Guide for deals on school supplies, backpacks, printers, dorm room furniture, computers, clothing, accessories, and more.

For additional insight into back-to-school shopping, see PriceGrabbers first back-to-school shopping survey results and infographic. Save time and money with PriceGrabbers back-to-school money-saving tips.

About PriceGrabber

PriceGrabber is a leading distributed ecommerce platform and shopping site that connects millions of shoppers each month with more than 12,000 merchants and sellers. We reach our consumer audience via desktop and mobile devices through a network of over 400 digital publisher partners as well as through our owned and operated web properties. Together with our distribution partners we drive over $1 billion in annual sales for our merchants. PriceGrabber is headquartered in Los Angeles, CA with operations across North and South America and in the United Kingdom. Visit us at http://www.pricegrabber.com.