Asustek to start volume shipments of Eee PCs in September

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Asustek Computer will begin shipping its ultra low-cost notebook, the Eee PC, simultaneously to clients in the US, Europe, China as well as Taiwan, in mid-September, with the first-round shipments targeting 20,000 units, according to sources at the company.

The Eee PCs will be available at US$199, US$239, US$349 and US$369 depending on specifications, with the model priced at US$349 targeting the mainstream, said the sources, noting that the first-round shipments will be mostly of the mainstream model. Since the specifications of Eee PCs are similar to a mini notebook, international market research firms are reportedly considering classifying shipments of Eee PCs as notebooks, which could boost Asustek’s market share as well as its ranking in the global notebook market, according to market sources. Shipments of Eee PCs are expected to top 500,000 in 2007 and increase to 3-5 million in 2008, company chairman Jonney Shih predicted earlier.

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